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About Us

Since the foundation of our family enterprise by late Sheik Abdool Said Maudary in the early 1970s, we have significantly expanded our operations through the continuous adoption of innovation and technology.

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Our story

SM Group has grown from a small convenience store which opened in Port Louis shortly after the country’s Independence into a multi-faceted business enterprise. We kicked off our diversification strategy at the turn of the millennium with the launch in the capital in 2001 of the first of our four mobile, gaming and multimedia stores.

Our Group has been engaging in the retail and sale of personal mobility products like electric scooters, bikes and hoverboards since 2017. We have also been involved since 2020 in the importation and distribution of professional hair, skin, nail care and beauty products and accessories. From 2023, we further embraced digitalisation through an online shopping platform to deliver a complete, integrated experience for Mauritian customers.

At SM Group, we build on our strong heritage, deep-rooted values, clear vision, sustainable strategies and a professional, multicultural team to ensure our clients’ needs are adequately met.

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OUR VISION

To be the most valued partner of our people and all our customers.

OUR MISSION

We move to create connections through our products and services.

OUR VALUES

  1. Sustainability
  2. Teamwork
  3. Quality
  4. Diversity
  5. Equity
  6. Innovation
  7. Customer Care

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